Loomly Reviews

Loomly.com is a Social Media Marketing Platform designed to meet any sized marketing need. It was founded in 2015 by co-founders Thibaud and Noémie Clément, a husband-and-wife team who were marketers themselves. They created Loomly with the specific intention of not being a royal pain to use. The platform is easy enough for a creator to use it to manage her multiple social channels, but robust enough for agencies to manage multiple social accounts for multiple clients.

The platform's post creation process leaves nothing to chance: every aspect is well thought out. Multiple social calendars eliminate confusion/accidental postings. Workflow templates are suitable for large teams and one-person operations. However, reporting could use more audience insights.

Loomly describes itself as a brand success platform. You can use it as a single place to collaborate, publish, and measure your company's social activities. When competition for attention is fierce, and every customer is an influencer, growing an inspiring brand is a key success factor for your organization.

Loomly is priced for any budget and, even at the lowest level, is surprisingly affordable given just how much it does. In all cases, you can pay monthly, or pay for a year up front to get a 25% discount. And there are no restrictions on which social platforms you can connect to—the Base plan connects to the same 9 channels the Premium plan does.

It's worth noting that the best marketing platforms are created by marketers themselves. Tech entrepreneurs make marketing software because they spot an opportunity to earn money. Marketers make marketing software because they’re trying to solve real problems. The best platforms happen when the creators know marketing and tech, addressing real issues for marketers while emphasizing in the “human” part of the phrase “human interface design.”

Loomly.com has several pros and cons that users should consider:

Pros:

• Intuitive Interface: The platform is user-friendly and easy to navigate.
• Content Creation Tools: It offers tools for creating and scheduling posts, which can streamline social media management.
• Team-Based Campaign Features: It supports collaboration, making it suitable for teams.
• Insights for Strategy Refinement: It provides analytics and insights that can help refine social media strategies.

Cons:

• Pricing Tiers: Some users might find the pricing tiers restrictive.
• Limited Platform Integrations: It may not integrate with all the tools a team uses.
• Limited Automation: While it does offer some automation, it may not be as extensive as some users need.
• Limited Customization: There may be limitations in terms of how much users can customize their experience.
• Mobile App Limitations: Some users have reported limitations with the mobile app.

These are just some of the pros and cons. The actual experience may vary depending on the specific needs and requirements of the user. It's always a good idea to take advantage of the free trial to see if it meets the needs before committing to a subscription.